For a new company like U-Glove, no one understands what they stand for as a brand yet. To help U-Glove articulate their purpose and place at the gas pump, we wrote a call-to-arms to introduce people to U-Glove and their values.

As U-Glove expands into new markets, small stickers would be placed on gas station public restroom signs to attract attention and interest in U-Glove.

In addition to the initial sticker campaign, U-Glove would also place stickers in public places where germ exposure (and unconscious germ prevention) is known to happen–such as public restrooms, elevators, and public transport.

One of U-Glove's biggest challenges is getting people to notice their glove dispensers. We redesigned the dispenser to make it more noticeable and approachable to gas pumpers.

At first, the glove design will use the illustrations from the guerrilla sticker campaign to increase awareness. As new advertisers partner with U-Glove, these illustrations will appear on the inside of the glove with ads on the back.

People tweet about nasty stuff people do all the time. U-Glove would tweet back "Life plays dirty. #UGlove it." to commiserate over nasty habits and introduce U-Glove as an easy solution in an approachable way.

We suggested that U-Glove partner with brands like Warby Parker, Toms, Liberty Mutual, and Florida Blue, that share similar values of social responsibility, health, and protection as U-Glove and their ideal users.