Interactive billboards placed in public places around NYC for people to donate immediately to ASPCA.

A simple tap gives interested donors information on specific initiatives ASPCA participates in to directly impact abused animals' lives.

Participants can immediately donate, cutting out the middle man you would ordinarily encounter on the phone or on the street.

3 different amounts appear for donors to choose how much they would like to give to ASCPA.

ASCPA donors can be on their way feeling good and guilt-free about the impact they've made.

Instagram accounts created for pet lovers and potential donors to follow individual animals' journeys from rescue to adoption.

For a new company like U-Glove, no one understands what they stand for as a brand yet. To help U-Glove articulate their purpose and place at the gas pump, we wrote a call-to-arms to introduce people to U-Glove and their values.

As U-Glove expands into new markets, small stickers would be placed on gas station public restroom signs to attract attention and interest in U-Glove.

In addition to the initial sticker campaign, U-Glove would also place stickers in public places where germ exposure (and unconscious germ prevention) is known to happen–such as public restrooms, elevators, and public transport.

One of U-Glove's biggest challenges is getting people to notice their glove dispensers. We redesigned the dispenser to make it more noticeable and approachable to gas pumpers.

At first, the glove design will use the illustrations from the guerrilla sticker campaign to increase awareness. As new advertisers partner with U-Glove, these illustrations will appear on the inside of the glove with ads on the back.

People tweet about nasty stuff people do all the time. U-Glove would tweet back "Life plays dirty. #UGlove it." to commiserate over nasty habits and introduce U-Glove as an easy solution in an approachable way.

We suggested that U-Glove partner with brands like Warby Parker, Toms, Liberty Mutual, and Florida Blue, that share similar values of social responsibility, health, and protection as U-Glove and their ideal users.

SCHEMA                   /’ski:mə/

An organized pattern of thought or behavior that organizes categories of information and the relationships among them.

Drawing from color psychology, Schema would use these colors to create an inviting space conducive to creativity and abstract thinking.

Schema wants to highlight all the top-notch coffee San Francisco has to offer by partnering with local coffee roasters to showcase their latest offerings on a rotating basis.

To complement the rotating roasters, Schema would also partner with local bakeries, patisseries, and even ice creameries depending on the season.

San Francisco is home to a large community of both established and budding artists, writers, and musicians. 

NOPA is an up-and-coming neighborhood in San Francisco known for its thriving small businesses and eclectic and diverse local community.