STRATEGY + MUSIC: WHERE THINK MEETS FEEL
Brands occupy a much larger piece of that puzzle. At their core, brands are champions of the human spirit. They exist to help us reach our better selves. They tap into our inner athlete. They challenge us to think different. They inspire us to blaze new trails. Brands are borne out of deep-seated human truths we gravitate towards and identify with intuitively.
The same things that draw me to music–listening, collecting, dissecting–also apply here. I want to figure out what brands breathe and bleed, dive into how values and business play together, and use what I learn to bring out their best. Brands wield incredible influence at so many levels. From a single individual to entire industries on a global scale, brands drive cultural conversations.
The days standing idly by are over. To have an impact, brands today have to put a stake in the ground and use their influence to take action. Advertising is at the crux of a new chapter, and I want to take part in what's next.
Let’s talk.
Music is all about the mood. That moment. Those feels. It’s that party where the soundtrack was on point. It’s dancing on the bus where you can’t give two shits, let alone one. It’s laying on your bed, eyes closed, listening to your favorite record from start to finish after a crap day to relive that first listen for the hundredth time.
Aside from a few years of reluctant piano lessons as a child, I never wanted to be a musician. Nevertheless, music plays a huge part in my life; it’s my way of tuning out by tuning in. Listening, collecting, and dissecting music is where it’s at for me. I want to discover what makes or breaks an artist, learn how a sound can define a generation, and track vinyl’s journey from decline to comeback.
My experience in the business of music taught me how to answer those questions and gave me the ability to identify potential challenges and opportunities that could impact its future. While those problems continue to fascinate me and inform my point-of-view, I know that music is just one piece of the culture puzzle.